Kinder Bueno’s ‘Yes Bueno’ Super Bowl commercial pitches the candy as a way to turn around life’s ‘no bueno’ moments.
William Fichtner co-stars with Paige DeSorbo in a Super Bowl debut for the candy brand, which is increasing its footprint in North America. Fichtner is also making his first big game appearance and told USA TODAY that ‘it’s not just any commercial. It’s iconic to be on that day.’ He was familiar with the candy having spent time living in Europe.
‘When I checked into my hotel (to shoot the commercial), there were half a dozen Kinder Bueno bars,’ Fichtner said. ‘I’m like, ‘Oh that’s nice, I’ll take them with me.’ Yeah, that lasted about 24 hours.’
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Kinder ‘Yes Bueno’ Super Bowl ad with Paige DeSorbo












